![]() ![]() Launched in 1977, The Vitamin Shoppe saw sales begin to decline in the early 2010’s due primarily to a lack of digital innovation. It’s now available on-demand, which makes this a good time to issue a spoiler alert: if you haven’t seen the episode yet but plan to, don’t read any further until you have. The episode was shot in early 2021 and aired on Jan. The persona came complete with wig and costumes and allowed Leite to do something most CEOs never get to do - take an unvarnished look at the front lines of the business she leads. To the employees she worked with while undercover she was Marie, a former gift shop manager from Ohio whose quest for a new start was being recorded for a documentary. The Before and After: Vitamin Shoppe CEO Sharon Leite as herself (left) and her “undercover persona” Marie (right).īut last year, she swapped her CEO placard for a blue collared polo on the CBS reality series Undercover Boss.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |